Creative Field Brief · Street Interview Unit
You're not a host.
You're the investigator.
This is the on-set playbook for the Eviction Notice street-interview series. Read it once, internalize the character, then go run the trap. Everything you need to walk up to a stranger and make him crack is on these two pages.
UNIT: Street Interviews
FORMAT: iPhone 9:16 · handheld
RUNTIME: 60–70s per clip
VOICE: Deadpan / clinical / unbothered
PAGE 01The Brief
A demolition crew. Not a wellness brand.
Eviction Notice is a heavy-duty Gut Enforcement Protocol. Built for men who eat massive protein, lift heavy, and are secretly walking around with 3 to 5 pounds of undigested waste in their gut. We are not a detox tea. We are not "wellness." We are a demolition crew for their plumbing. Every word you say on camera should sound like that.
The Deadpan Investigator
You are playing a character. You are not a bubbly influencer doing a standard street interview. You are a paralegal who happens to be holding a microphone, investigating a crime that took place in this man's gut.
- The vibe: Paralegal energy. Deadpan, clinical, completely unbothered.
- The goal: Ask big, cocky guys about their disgusting bathroom habits with the seriousness of a news anchor breaking a scandal.
- The rule: Do not laugh. Do not giggle. Look them dead in the eye and let the silence hang. The humor comes from the contrast: you are dead serious, and they are panicking on camera.
The algorithm rewards the cringe.
Polished brand content reads as an ad in under half a second and gets skipped. A real stranger getting cornered does not. The platform feeds on embarrassment, recognition, and relatable pain — so the entire engine is built to get a confident guy to admit, on camera, that his stomach is a problem. His discomfort is the content. Your calm is what makes his discomfort funny.
The Trap — 3 moves.
1
Start normal. Let him flex.
Open with an innocuous question about his gym routine or his diet. Let his ego come out. He thinks he's winning.
2
Drop the bomb.
Hit him with a hyper-specific, invasive question about his gut. The whiplash from "flex" to "exposed" is the whole bit. Then go quiet.
3
Reveal. Hand off the product.
The second he admits defeat, laughs, or looks embarrassed — you pull the stick pack from your blazer and serve it as the punchline. Hold the stare while he reads it.
Blazer + sports bra. Clipboard energy.
You are styled paralegal, not influencer. The contrast between how put-together you look and how invasive the question is — that is the visual joke.
- Long, clean blazer worn open over a sports bra. Sharp, athletic, unbothered.
- A visible microphone in hand at all times. A clipboard reads even better.
- Hair back, minimal makeup. You look like you are conducting an audit.
- Shoot: iPhone, vertical 9:16, handheld, ambient sound only. No music. No color grade. First take is usually the best take.
Confidently invasive. Never cruel.
We want embarrassment, not humiliation. Stay inside the legal/corporate vocabulary at all times and you will never cross it.
DO
- Imply bodily-function embarrassment through legal / property vocabulary ("eviction," "backlog," "prime real estate").
- Play romantic shame and professional shame (the date, the couch, the work bathroom).
- Use peer pressure in groups — let them rat each other out.
- Hold the silence. If he dodges: stare, then "Okay, but real answer though."
DO NOT
- No direct sexual questions.
- No race, weight, or appearance commentary.
- No mental-health or addiction references.
- If anyone is visibly distressed or angry: cut the camera immediately. Do not post.
Remember
The brand is not cruel. It is confidently invasive. You are in control of the interaction the entire time. The camera is on. They will eventually crack.
PAGE 02The Question Kit
No "hi, how are you." Just walk up and drop it.
1
"Wait... do you have a list of restaurants you can never go back to?"The shame-list. Universal.
2
"Real fast... how many first dates have you ended in a bathroom?"Romantic shame. Best on the cocky single guy.
3
"Be honest... do you keep a backup pair of underwear in your car?"The closer. Highest crack rate.
4
"Has your wife or girlfriend ever made you sleep on the couch over something you ate?"Couch shame. Best on the married/has-kids guy.
5
"When is the last time you had to leave somewhere because of your stomach?"The clean open. Works on anyone.
If he deflects, build the trap.
- Qualify (let him flex): "Do you go to the gym? How much protein do you eat in a day?" — every guy knows this number.
- Spring the trap: "Do you know how much fiber you eat?" — no guy knows this number.
The Stat Bomb · deliver flat, like a verdict
"97% of men don't eat enough fiber. The average guy who lifts is carrying 3 to 5 pounds of unwanted waste in his gut right now."
"That 'dad bod' might just be 5 pounds of stuff that hasn't left yet."
Pull the stick from your blazer. Serve it.
Once he admits his stomach is a problem, deliver one of these, hand him the pack, and wait for the reaction. Do not break.
A
"This is gonna sound crazy, but I carry these for moments like this. Consider this your formal eviction notice."
B
"This is what I give my boyfriend after dinner. Use it tonight. No questions asked."
C
"Your gut is squatting on prime real estate. Consider this a cease and desist."
Who he is tells you how to corner him.
If you see
Assume
Steer toward
If you seeGym gear, clearly lifts
AssumeBig protein, no fiber
SteerFiber trap → "dad bod is 5 lbs of waste" reframe
If you seeSuit, leaving lunch
AssumeSteakhouse, desk job
SteerRestaurant-list angle → the work-bathroom incident
If you seeRing / kids / "we"
AssumePartner has noticed
SteerCouch-shame angle → "sleep on the couch over something you ate"
If you seeA group of guys
AssumeSomeone's the bloated one
SteerAsk the group → let peer pressure make them rat each other out
Gym bro, leaving a gym in NYC.
YOU"Real fast — how many first dates have you ended in a bathroom?"
HIMlaughs, looks at his friend, "what? none—"
YOU"Okay. But real answer though."
HIM"...maybe one. Okay, two."
YOU"You lift. How much protein you eating in a day?"
HIMflexes, "like 220, 230."
YOU"Do you know how much fiber you eat?"
HIMpause. "...no idea."
YOU"97% of men don't. The average guy who lifts is walking around with 3 to 5 pounds of unwanted waste in his gut right now. That 'dad bod' might just be five pounds of stuff that hasn't left yet."
HIMstares. friend loses it.
YOU"So. When's the last time your stomach made you leave somewhere?"
HIMcaves. "...last weekend."
REVEALpull the stick pack from your blazer, hand it over
YOU"This is gonna sound crazy, but I carry these for moments like this. Consider this your formal eviction notice."
HOLDdo not smile. let the camera sit on his face. cut.